Shegun Otulana speaking at a local event

to a billion…

At 18 years old, Shegun moved to Birmingham, AL from Lagos, Nigeria. Two decades later, he sold Therapy Brands for $1.25B — one of the largest exits in Alabama history.

A Story of Resiliency and Resourcefulness

With help from his parents, credit cards, paid internships, side gigs, and the goodwill of others, Shegun earned his degree from the University of Alabama at Birmingham (UAB). His wife, Mary, encouraged him to take a bet — and using all of their savings he founded what would eventually become Therapy Brands. His experience served as the inspiration for his family’s commitment to education through their scholarship endowments that support underprivileged students.

Shegun is a recipient of EY Entrepreneur of the Year and several other awards, including the Aspen Global Institute’s Henry Crown Fellowship. Today, he runs HVL as a continuation of his “idea lab” approach and serves as CEO of Copysmith AI, one of HVL’s first ventures. Shegun lives in Birmingham, with his wife Mary, and their four children.

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“Shegun Otulana is a been-there-done-that SaaS CEO who will provide candid feedback and advice. I know personally that he’s launching this service due to his deep passion for coaching and seeing others succeed.”

– Dave Gray, CEO, Stoneybrook Ventures


Shegun’s bootstrapped approach to building a startup is as unconventional as it is inspiring. His story proves that startup success isn’t about what zip code you live in, the funds you raise, or the people you know. It’s about being resourceful, continually growing your skillsets, and having a builder’s mindset.

shegun otulana
shegun speaking at red mountain theatre


Shegun is an inspiring keynote speaker with a background that enables him to speak on a variety of startup topics. Through his talks, he encourages others to embrace the entrepreneurial journey with determination, adaptability, and a willingness to learn from every experience.


Shegun’s coaching is guided by the principles of resilience, resourcefulness, and the importance of a strong mindset. Shegun understands that entrepreneurship can be a challenging and unpredictable journey, and he coaches aspiring entrepreneurs to overcome obstacles, make the most of limited resources, and bootstrap their way to success. His coaching empowers individuals to turn their ideas into reality, no matter their background or circumstances.

shegun otulana coaching